Connecting to the Heart of Champion

Champion wanted to capitalize on its growing fan base online and in-store. We were game from the beginning – helping to completely re-imagine their website and create impact for the brand across digital and physical retail locations.

Every stitch has a story

We wanted Champion.com to be authentic to the brand in every detail – highlighting the stories behind the styles and making it easy for shoppers to find their perfect fit. From UI/UX strategy to visual design and development, we helped improved engagement, shop-ability and conversion across desktop and mobile platforms.

When it comes to retail experience, we were thrilled with the team and the ability to leverage their extensive experience, deep consumer insights and best-in-class capabilities in the digital retail space.”

Matt Waterman
VP, General Manager, Champion

A Century of Growth

When Champion turned 100, we were honored to be part of the team that helped bring the celebration to life through a variety of retail activations – both online and in-store. “100 Years for the Team” was activated in 3,400 retail locations through nine national retailers across the country.

1.5M

Champion.com sees an average of 1.5 million visitors per month

Conversion

Our strategic enhancements significantly increased both conversion rate and average cart value

$20MM+

Our user experience improvements drove significant sales growth, surpassing the $20MM annual sales goal with million-dollar sales week after week

100-Year

“100 Years for the Team” was activated in over 3,400 retail locations through nine national retailers