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Vitamix called on JLL Design Solutions to develop visual guidelines to ensure their brand photography and videography is fresh and ownable. We tasted, blended and explored to create an irresistible single point-of-truth for both residential and commercial audiences.
A well-known leader in the industry, Vitamix needed a cohesive visual strategy to ensure a seamless brand presence worldwide. The goal was for their visuals to strongly capture their differentiators, the factors that make them the best-in-market at delivering consistent quality results to end users. For residential, that means health and convenience—always with that ownable smoothness. For commercial, the visuals need to convey power and strength, as downtime can chop into revenue. Of course, all imagery must always hold true to the Vitamix values as a whole.
The JLLDS team created gorgeous work. Personality and consistency—those things win hearts and minds when brands do them well.
Vitamix
VP, General Manager
with continued licensing and building upon the new core guidelines
Expanding the library and usage of aspirational assets to deliver on all platforms, from social to website to sales—now and into the future.
by defining a distinct and colorful style, ensuring consistent lighting, prescribing lens angles and perspectives, detailing focal points and cropping guidelines and creating image and footage libraries for immediate utilization by the audience.
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