Driving Brand Positioning, Consistency and Impact

After almost 60 years in business, Mighty Auto Parts needed a brand refresh to help fuel sales. So, we cranked up the strategic thinking and put the pedal to the PMS colors to create a brand that delivers consistency and impact across marketing initiatives – product launches, trade events and wherever else the road takes them, online or off.

Revving up product launches

Mighty continues to be an industry leader in product innovation and service. As their strategic and creative brand partner, we’ve helped launch numerous offerings, bringing the Mighty brand to life in engaging ways across digital and traditional media.

JLL Design Solutions has really helped us present consistent and effective branding across all channels. This has resulted in a dramatic increase in sales leads and franchise satisfaction.

Ashley Druid Shaw
VP, Marketing, Mighty Auto Parts

Mighty proud of what we’ve accomplished together

From helping design their Mighty Pros Magazine to helping welcome visitors to their corporate lobby, we’ve loved providing the creative engine for some of Mighty’s most important brand moments.

Fueling

a consistent brand across digital and traditional marketing channels, sales tools and more.

50%+ increase

in overall website users with multiple successful trade campaigns driving to site.

Accelerating

the use of stats and proof points to tell a more compelling product story.

Being Mighty

helping capture the Mighty spirit of product innovation and personal, local service in a distinctive brand.