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After 50+ years of acquisitions, DNA Green Group was hard pressed to define a single identity for the 16 distinct companies it owned across five continents. We guided them from vision to culture and developed a brand from the inside out.
After surveying key stakeholders from the 16 partner companies, we crafted and articulated one set of core values for the unified brand.
The brand experience that JLL DS delivered
is truly timeless. We’re proud to call it our own.
Mark Schermer,
Brand Marketing Director, Dümmen Orange
This statement is one every language understands. “For you” captures the personal moment when the gift of flowers is given on any occasion.
We were charged with merging four distinct sites into one unified online presence — introducing customers, partners and media to the new vision, brand story and product portfolio.
Brand launch materials provided to key partners, the sales team and leadership, included a high-end corporate brochure that had the feel of a coffee table book.
From physical expressions to virtual solutions, we developed a comprehensive set of materials to roll out the brand globally.
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