Taking an Internal Brand to New Heights

DeltaWorks was a newly formed partnership between JLL and Delta Airlines. This new brand needed a clear strategic direction and a unique, distinguishing visual brand to unify its communications and promote its powerful capabilities to employees.

Bringing value to life

We partnered with Delta’s workplace team to uncover insights and understanding of the true value of their services. We translated those insights into a compelling brand expression inspired by air travel that clearly connected back to the Delta masterbrand.

We created and aligned to a strong brand foundation that clearly articulated the impact of DeltaWorks on the employee experience while ensuring its long-term sustainability by the team.

Cristina Zachary
Client Director, JLLDS/DeltaWorks

Tools for every channel

We focused our efforts on ensuring the DeltaWorks team had the tools they needed to activate their brand, regardless of audience or channel. Through the development of a design guide and template toolkit, we ensured the initial launch was not only inspiring, but sustainable.