The Home Depot Foundation wanted to elevate the awareness and impact of its annual Celebration of Service campaign for veterans. We were honored to help – launching Operation Surprise, a bold, new activation campaign to recognize veterans and inspire employees, partners and the community to volunteer to serve those who’ve served.
We helped develop the full campaign creative strategy – from key messaging to the look and feel of every stitch, pattern and graphic. This equipped us to bring the campaign to life through print, video and social as we spread the word about volunteering victories nationwide.
It was clear you knew our business and our brand better than anyone else. Your work has helped elevate the Foundation’s visibility across the entire organization.
Kristen Mather McCarter
The Home Depot Foundation
total media impressions
per post on Facebook and 6x per post on Instagram
goals for volunteer hours served
multiple times including PR Week Purpose Award and PRSA Georgian Phoenix Award for community relations